Email Campaign
Management EBOOK

Download Now
Marketer’s Expectations vs Subscriber’s Perception of an Email
Whatever may be your intention behind a campaign as an email marketer, what use is it if perceived wrong? That’s the reason why an email marketer needs to look at a campaign through the eyes of a subscriber. 
To bridge the gap between subscriber expectations and your marketing efforts, you need to change your perception a little, work on understanding your subscribers better, and take your email marketing efforts from there.   
There are 5 factors that matter to the subscriber and should matter to marketers, too.
Valid Identity (From Name and Email Address)
Use a valid ‘from address’ through which your subscriber can connect with you, opening the gates to a conversation with the subscriber and generating trust.
Persuasive Subject line
Write crisp subject lines that convey the essence of the email campaign; no misleading copy. Moreover, emails with personalized subject lines are 26% more likely to be opened. 
Definitive List Segmentation
Segmented campaigns get 14.31% higher opens and 100.95% higher clicks than non-segmented campaigns. Segment by age, gender, demography, preferences, etc. to deliver delight in the form of more personalized content.
Compelling Call-To-Action (CTA)
Apart from writing a great CTA copy, making it prominent, and placing it above the fold, you need to ensure that there is a dedicated landing page to which your CTA is linked. 
Prudent Personalization
Permission based email marketing is your key to success. Let subscribers set preferences and manage the number of emails and the time at which they would like to receive emails.
First name personalization is awesome; but it’ s time to go beyond this. Send emails at their preferred time and on preferred days.
Send relevant emails based on subscribers’ preferences, browsing and purchase history, products left in their cart.
The Monks hope to have brought email marketers and subscribers on the same plane for we think it can be the difference between an unnoticed campaign and one that strikes a chord with the audience.