Holiday Email Marketing Tips & Trends 2017


Experts Speak

Holiday Email Marketing Guide with Expert Tips & Predictions

With Free Holiday Calendar & Planner 2017-2018

Here is a MUST-HAVE eBook for all of you who have been gearing up with your email marketing plan for this holiday season. Get access to expert tips and insights from Email Marketing influencers, besides a handy Holiday Calendar and Planner.

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Holiday Email Marketing Tips: SNEAK-PEEK

The busiest time of the year for email marketers is approaching and it's time to jot down a marketing strategy and lay down plans of luring offers and sales. Get inspired and enlighten yourself with proven Holiday Email Marketing tips and trends shared by 10 prominent email industry experts!

Experts Recommend – At a Glance

  • Christopher Donald
  • Dennis Dayman
  • Tink Taylor
  • Kara Trivunovic
  • Kath Pay
  • Ryan Phelan
  • Sam Hurley
  • Lauren Gentile
  • Shanon Strahl
  • Jaymin Bhuptani
  • Innovate with Interactivity
  • Segment &Target
  • Go Responsive
  • Create Real-time Content
  • Adopt a Customer-centric Approach
  • Plan Early, Plan Smart
  • Go social
  • Add Gamification
  • Incorporate Machine Learning
  • Set apt Fallback

"Hover over each tip to see how many experts recommend it this holiday season"

Dennis Dayman

  • Chief Privacy Officer
  • Return Path
view tips

Dennis Dayman has more than 20 years of experience combating spam, security/privacy issues, data governance issues, and improving email delivery through industry policy, ISP relations and technical solutions. As Return Path’s chief privacy and security officer, Dayman leverages his experience and key relationships to provide best practices to Return Path, its customers, and ensures the compliance of their communications data flows. He is also responsible for coordinating and managing Return Path’s international electronic commerce, privacy and Internet related policy issues.

Get more Holiday Email Marketing Insights &
Predictions for 2018 from Dennis.
Download Ebook

Dennis Dayman

  • Chief Privacy Officer
  • Return Path
View Profile

Tips from Dennis Dayman

  • Simplicity should be the key goal in design and unnecessary complexity should be avoided. You will only have 5-8 seconds to let them know what your email is about.
  • Start with mobile in mind. Many of our users are shopping in real-time and with over half of your subscriber base viewing your emails on their mobile devices, you better make sure your emails are rendering properly across all devices.
  • Put the most important information at the top of the email. This does include the subject line and pre-header. It’s these two elements that subscribers use to decide whether or not to open your campaign.
  • Your audience may not check their emails during the holidays as much as they normally do. So, in order to capture their attention, make your holiday offer available across all your channels – social, email, blog, etc.
  • Make sure that your emails and timing are very inclusive of all faiths during the “holiday” season and not accidently cutting out people’s beliefs or timings.
Get more Holiday Email Marketing Insights &
Predictions for 2018 from Dennis.
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Kara Trivunovic

  • VP/GM Client Services,
    Global Industry Evangelist
  • Epsilon
view tips

With nearly two decades of experience as a marketing professional, Kara has been exposed to and consulted on many facets of digital and direct marketing including email, mobile, social, display, direct mail, database management, audience segmentation and loyalty programs. The focus for the majority of her career has been in the field of digital marketing with a concentration in strategic approaches to email and social, solving client challenges and partnering to meet their goals and objectives. When not concentrating on her family or email marketing, Kara likes to unwind as part-owner of local bar and grill. Cheers!

Get more Holiday Email Marketing Insights &
Predictions for 2018 from Kara.
Download Ebook

Kara Trivunovic

  • VP/GM Client Services,
    Global Industry Evangelist
  • Epsilon
View Profile

Tips from Kara Trivunovic

  • Incorporating machine learning allows brands to deliver true 1:1 communication without being a major burden to produce.
  • Whether it is leveraging kinetic/interactive approaches, finding fun ways to leverage cinemagraphs or even the advanced applications of HTML 5 coding, coupling the message with visual elements will gain the attention of the consumer in a time that the inbox is pretty crowded.
  • Be sure to bring a sense of realness to what you are saying, acknowledge their response (or lack thereof), and adjust accordingly.
  • Remember, holiday email campaigns aren’t just about driving your editorial agenda alone, they are about delivering content that subscribers want and care about.
Get more Holiday Email Marketing Insights &
Predictions for 2018 from Kara.
Download Ebook

Kath Pay

  • CEO
  • Holistic Email Marketing
view tips

Kath lives and breathes email marketing and is recognized as being one of the UK’s leading Email Marketers. She devotes her time to developing customer-centric ecommerce journeys using a holistic, customer-centric approach. 

An industry veteran who has helped influence email marketing into being the high ROI channel it is today, Kath is a regular expert author, international speaker and trainer.

Get more Holiday Email Marketing Insights &
Predictions for 2018 from Kath.
Download Ebook

Kath Pay

  • CEO
  • Holistic Email Marketing
View Profile

Tips from Kath Pay

  • Make it all about the customer (customer-centric) and less about pushing products/gifts (brand-centric). Design for a great customer experience and conversions, rather than just designing for aesthetics.
  • Stand out from the crowd with a lovely serialized story or theme leading up to the holiday season, to entertain and engage them with. Aim to surprise and delight them and make your brand memorable.
  • You will gain a lot of new website visitors during this period but most of them won’t buy on the initial visit. So make sure you gain permission to email them and convert them into being a customer.
  • Don’t be afraid to ramp up your sending schedule. Your customers are more tolerant this time of the year and look forward to emails from brands to help them achieve their objective (buying gifts and discounted products).
Get more Holiday Email Marketing Insights &
Predictions for 2018 from Kath.
Download Ebook

Lauren Gentile

  • VP Creative,
    Digital Solutions
  • Epsilon
view tips

Lauren, who joined Epsilon in 2013 as VP Executive Creative Director, has over 15 years of leadership experience in the creative industry. Lauren leads a digital creative team with proven expertise across direct marketing channels, specializing in CRM and email creative. Lauren has built an impressive portfolio managing creative for many leading automotive clients; hospitality, financial and retail clients, including one of the top 5 retailers in the U.S. Before joining Epsilon, Lauren was a Creative Director at Sears Holdings where she led the Integrated Retail creative team, focusing on email, mobile, app development and experiential design. Lauren is passionate about delivering beautiful and innovative digital designs that create a meaningful experience for the customer. 

Get more Holiday Email Marketing Insights &
Predictions for 2018 from Lauren.
Download Ebook

Lauren Gentile

  • VP Creative,
    Digital Solutions
  • Epsilon
View Profile

Tips from Lauren Gentile

  • As interactivity in the inbox continues to see increasing support, it is an opportunity for marketers to leverage this engagement tactic to drive attention and excitement during this heavy holiday mail season.
  • Add holiday specific interactive experiences to your email creative. This could be as simple as a responsive drop down menu on mobile with a link to a holiday shop, or something more advanced like an interactive gifting carousel.
  • When considering interactive elements in your holiday strategy be sure to consider your subscriber audience and design a safe fallback experience for those subscribers where interactivity is not supported.
  • Be sure to do extensive rendering and user testing to ensure the experience is optimal across all of your subscriber’s email clients even for those where CSS may not be supported.
Get more Holiday Email Marketing Insights &
Predictions for 2018 from Lauren.
Download Ebook

Ryan Phelan

  • Vice President,
    Marketing Insights
  • Adestra
view tips

Ryan Phelan has over 17 years of online marketing experience from companies like Acxiom, Sears, BlueHornet and Responsys. Ryan, a respected thought leader and nationally distinguished speaker is responsible for the Adestra's marketing efforts in the U.S. Ryan serves as Chairman Emeritus. EEC Advisory Board, and member of the board of directors for the ESPC.

Get more Holiday Email Marketing Insights &
Predictions for 2018 from Ryan.
Download Ebook

Ryan Phelan

  • Vice President,
    Marketing Insights
  • Adestra
View Profile

Tips from Ryan Phelan

  • Real-time content can let your emails reflect changes in inventory, among other benefits, which is a major concern for holiday shopping. Having more control over the message means we can make email a more realistic experience instead of the moment-in-time experience it is now.
  • Become First-Person Marketers to understand that the email address is now more important than a Social Security number because you can use it to identify more about a customer based on the email address than any other single source of information.
  • Get smarter with segmentation and targeting! The closer you can get to understanding customer behavior outside of class, the better off you'll be at tailoring your messages and the better responses you'll get.
  • Say thank you! Create a lovely email that sells nothing but simply thanks your customers for doing business with you over the last year.
Get more Holiday Email Marketing Insights &
Predictions for 2018 from Ryan.
Download Ebook

Sam Hurley

  • Founder
  • OPTIM-EYEZ
view tips

Sam Hurley is a #1 ranked Digital Marketer, Personal Branding expert & Founder of OPTIM-EYEZ. He has achieved success for SMEs, national to international organizations while being ranked as the world’s #1 digital influencer by Webinale, #2 most influential digital marketer by Onalytica and world’s #3 content marketing influencer by ScribbleLive.

Get more Holiday Email Marketing Insights &
Predictions for 2018 from Sam.
Download Ebook

Sam Hurley

  • Founder
  • OPTIM-EYEZ
View Profile

Tips from Sam Hurley

  • Plan your campaigns months in advance! Rushed projects never return great results. But, make sure to not aimlessly bombard your audience with special offers just because it’s the Holidays.
  • Combine Social Media with Email Marketing and you’re onto a winner! However, don’t hijack any trending hashtags without robust prior planning and outcome analysis.
  • Personalization is the most critical trend to any email marketing campaign. You should definitely also think about segmenting your email database by age and other demographics. Make your community feel special (don’t just call them subscribers) and get to know them properly, not just by inserting their name into your email.
  • Emojis are an awesome, ‘humanized’ technique to grab attention! In subject lines, using the snowman emoji drives the highest email open rates!
  • Generate real brand buzz this Holiday season by introducing a social contest which applies Gamification (whereby the public are in friendly-competition with each other to win) and align your emails in harmony.
Get more Holiday Email Marketing Insights &
Predictions for 2018 from Sam.
Download Ebook

Shanon Strahl

  • Senior Digital
    Marketing Leader
  • Shaw + Scott
view tips

Shanon brings in 20 years’ of experience in direct and interactive marketing including strategy development and execution across retention, acquisition, and loyalty marketing campaigns for both B2C and B2B brands. Her major areas of expertise include operational execution; analytical evaluation and strategic planning and insight across all marketing communication channels, particularly email.

Get more Holiday Email Marketing Insights &
Predictions for 2018 from Shanon.
Download Ebook

Shanon Strahl

  • Senior Digital
    Marketing Leader
  • Shaw + Scott
View Profile

Tips from Shanon Strahl

  • Animation can make your holiday emails STAND OUT. However, it does not resonate across all domains effectively. So be sure to research the domains that the majority of your customers are subscribed to prior to spending much time on animation.
  • Adjust your behaviour-based program frequency, content/design and email hierarchy based on any large promotions or events (Black Friday/Cyber Monday).
  • Updating/minimizing the holdout period during the holidays or alternatively updating your welcome creative will ensure new customers are not missing any notifications for big promotions during the holiday season.
  • Don’t be impulsive and send out additional emails/promotions as a reaction to competitors if possible. Stick to your marketing plan, knee jerk reactions rarely have a positive result.
  • Don’t batch and blast your entire email list just because it’s the holidays. If you haven’t been mailing these customers over the last 12 months, now is not the time to start. It could lead to deliverability issues and cause your email campaigns to be blocked across ISPs.
Get more Holiday Email Marketing Insights &
Predictions for 2018 from Shanon.
Download Ebook

Jaymin Bhuptani

  • Director
  • EmailMonks
view tips

Jaymin Bhuptani fondly referred to as the Master Monk, is the Founder & Director at EmailMonks. A passionate digital entrepreneur, he and his team of 120 ace email designers and coders have been catering to 3500+ clients worldwide including brands like Disney, National Geographic, Oracle & 21st Century Fox. He is also the chief architect of TeamMonks.com - spearheading end-to-end solutions for the digital world with specially focused ventures like WebbyMonks, HubMonks, CommerceMonks & MobbyMonks.

Get more Holiday Email Marketing Insights &
Predictions for 2018 from Jaymin.
Download Ebook

Jaymin Bhuptani

  • Director
  • EmailMonks
View Profile

Tips from Jaymin Bhuptani

  • Grab your subscribers’ attention and keep them engaged in your emails with effective use of interactive elements: GIF, Cinemagraph, and Gamification; create urgencies using countdown timers and showcase your product beautifully using sliders, rollover, etc.
  • New CSS build up need to be tried, implemented and used that is supported by most of the email clients. Appropriate fallbacks are must.
  • Use of modular templates should be the focus area as it not only minimizes production timeline, but also increases productivity, brand consistency and quality delivery. This would drastically help in getting a better ROI.
  • From over 2,500 custom templates designed and coded every month, we find that about 90% are responsive emails. It is time to go beyond this!
Get more Holiday Email Marketing Insights &
Predictions for 2018 from Jaymin.
Download Ebook

Tink Taylor

  • Founder & President
  • Dotmailer
view tips

Tink has more than 20 years’ experience in digital communications and has introduced digital marketing to companies large and small. He is the Founder & President of dotmailer, the email marketing platform of the dotdigital Group PLC (LSE: DOTD). dotmailer enables companies to use transactional and behavioral data to design, test and send powerful email campaigns.

Get more Holiday Email Marketing Insights &
Predictions for 2018 from Tink.
Download Ebook

Tink Taylor

  • Founder & President
  • Dotmailer
View Profile

Tips from Tink Taylor

  • Every retailer should be thinking mobile this holiday season. When it comes to email marketing, not only is it essential to deliver responsive templates, it’s equally important to drive that traffic to a mobile-optimized website.
  • Data is obviously key all year round but when it comes to the holiday season, focusing your efforts on key customer groups could be more fruitful and a better use of resources. Here are 5 segments I’d recommend targeting:
    • Big spenders
    • Recent spenders
    • Repeat purchasers
    • VIP customers
    • ‘Wishlisters’
  • Look at past campaigns to see what performed well, such as gift guide emails, and see how they can be optimized for 2017’s holiday season.
Get more Holiday Email Marketing Insights &
Predictions for 2018 from Tink.
Download Ebook

Christopher Donald

  • President of Operations
    & Managing Partner
  • InboxArmy
view tips

Chris has extensive Email Marketing knowledge and experience from over 20 years in the business. Chris has helped small and mid-size companies as well as Fortune 500 companies and brands reach their goals and maximize their email marketing budgets.

Specialties: B2C email marketing in Retail, Energy, Agriculture, Insurance, Financial, Healthcare and Political/Policy marketing as well as B2B email marketing for multiple verticals.

Get more Holiday Email Marketing Insights &
Predictions for 2018 from Christopher.
Download Ebook

Christopher Donald

  • President of Operations
    & Managing Partner
  • InboxArmy
View Profile

Tips from Christopher Donald

  • More use of interactive emails this year and expect the trend to continue into the holidays.
  • Big uptick in the use of real-time content triggered by actions and location using automation to drive conversions.
  • Do get started on your holiday email marketing strategy and planning early. Create planning, creative/production, and deployment calendars to better execute your campaigns. Don’t wait until the last minute to decide what to do.
  • Even though you create the calendars, expect to pivot or change course based on what the data tells you. Tweaks to your plan should be part of the process when reviewing the data and conversion rates.
Get more Holiday Email Marketing Insights &
Predictions for 2018 from Christopher.
Download Ebook

Holiday

email marketing tips & Trends


Experts Speak

The Holiday season is here, & for an email marketer, it is time to plan for holiday emails. Monks present a 'mobile view' here of 10 key industry stalwarts sharing insights on Holiday Email Marketing– Tips & Trends in this infographic & downloadable Ebook.

Christopher Donald

  • President of Operations
    & Managing Partner
  • InboxArmy
Download Ebook

Dennis Dayman

  • Chief Privacy Officer
  • Return Path
Download Ebook

Dennis Dayman

  • Founder & President
  • Dotmailer
Download Ebook

Kara Trivunovic

  • VP/GM Client Services,
    Global Industry Evangelist
  • Epsilon
Download Ebook

Kath Pay

  • CEO
  • Holistic Email Marketing
Download Ebook

Ryan Phelan

  • Vice President,
    Marketing Insights
  • Adestra
Download Ebook

Sam Hurley

  • Founder
  • OPTIM-EYEZ
Download Ebook

Lauren Gentile

  • VP Creative,
    Digital Solutions
  • Epsilon
Download Ebook

Shanon Strahl

  • Senior Digital
    Marketing Leader
  • Shaw + Scott
Download Ebook

Jaymin Bhuptani

  • Director
  • EmailMonks
Download Ebook
Christopher
Donald
Dennis
Dayman
Tink
Taylor
Kara
Trivunovic
Kath
Pay
Ryan
Phelan
Sam
Hurley
Lauren
Gentile
Shanon
Strahl
Jaymin
Bhuptani