Lack of freshness in holiday email marketing is a dampener that makes it difficult for marketers to create innovative emails that drive higher conversions in the festive season. Monks bring to you an insightful holiday email marketing calendar with expert suggestions that would help you create a perfect holiday calendar and plan your campaigns well in advance. You will get distinct pro-tips that will help you draft an engaging email for every holiday.
We also have 15 industry experts from notable Brands and Agencies like Shutterstock, Oracle, Convince and Convert, Trendline Interactive and MarketingSherpa to name a few - share uncommon Strategies to make your Holiday Email Marketing Campaign a success.
The spook-tacular occasion for email marketers
Halloween was among the top 10 consumer spending events of the year 2017
It is during this period that the subscribers receive emails that celebrate spookiness and create scarily cheerful vibes for the reader. Here’s how you can nail your Halloween emails the Monks way…
Grab the subscriber’s attention with a smart and punny subject line. Instead of writing “Halloween Discount”, write something like “SPOOKDID SALE”.
It would not only make the subscribers smile but also entice them to open the email.
Add creative fonts in your email copy to stand out from the myriad of Halloween-themed emails in the subscriber’s inbox. Use an engaging and freaky tone to give the feel of the occasion.
Include elements like the witch’s broomstick, ghosts, pumpkins, etc. that are unique to Halloween rather than using your routine branding colors. You can also have interactive elements that create a festive spirit, thereby driving more conversions.
Plan it at least 1 month in advance so that you can get enough time to spookify your subscribers.
Say a heartfelt thanks and mean it…
According to National Retail Federation, more than 174 million Americans shopped in stores and online during the 2017 Thanksgiving holiday weekend.
Thanksgiving Day is no longer the traditional day of just expressing gratitude to your loved ones. Generous online spending has made it an important buying day of the holiday season as well. This makes it important for marketers should leverage email marketing to make the most of this shopping extravaganza and show appreciation for their subscribers and customers.
Let your subject lines reverberate the vibes of gratitude but try to stand out from the plethora of thanksgiving email subject lines sent during those days.
Your email copy should reflect the essence of Thanksgiving by saying “THANK YOU” to the subscriber. You can even promote discount offers and giveaways that match the mood of the Holiday.
Thanksgiving is all about drooling on the large and deliciously roasted turkey, celebrating the festivities and enjoying football. Let the interactive elements like GIFs and CSS animations in your email do the talking.
Create urgency through limited time offers displayed with the help of a countdown timer and tap on the ‘Fear of Missing Out’ instinct of your subscribers.
Discounts, discounts all the way…
In 2017, Black Friday spending reached $1M per minute and it became an online sales record. Cyber Monday was the biggest online Email marketing if done right can help you reach maximum number of subscribers and achieve outstanding results.
Write thoughtful subject lines that promote the Black Friday and Cyber Monday sale. Subscribers are more likely to open such emails that provide them with an opportunity to shop at discounted rates.
Your subscriber is likely to receive a plethora of emails promoting ‘holiday sales’. Make sure that your recipients get an attractive offer that they are sure to avail, thus helping you generate conversions. Keep it short and sweet.
Discounts are everywhere in holiday emails. So, it is the email design that would help you stand out. Try gamification, keyframe animations, and kinetic designs to make your emails visually impressive in the teeming inboxes.
Pro Tip: Write a creative CTA other than “Shop Now” or “Buy Now” to grab the subscriber’s attention & encourage them to purchase from you.
Make everything merry and cheerful for your subscribers
In 2017, U.S. retail holiday sales during Christmas grew 4.9% that is the biggest surge since 2012
Considering this HUGE hike in the previous year, marketers can expect similar figures in 2018 as customers are getting more and more keen on holiday shopping. Let’s understand what kind of emails brings the best results for your business:
Bless your subscribers with uniquely cheerful subject lines that would stand out and entice your subscribers to open the email.
Wish your subscribers and customers with an interesting Christmas greeting that would enhance their high spirits. In addition, promote your exclusive discounts and share some extraordinary gift ideas to lure more customers.
Your email design is not complete without pretty Christmas trees, little snowflakes, cute snowman, glittering fairy lights, adorable reindeer, and of course an endearing Santa Claus. Create an innovative rich media email with the help of all these Christmas props and your email is all set to bring unmatched results.
Gift guides go a long way in garnering conversions for your business. So, go ahead and give it a try.
Say Cheers to New Beginnings
The holiday shopping fever starts from September and lasts all the way till January. Every year there is a record-breaking spending and the sales momentum stays strong till the New Year. Monks are here with some interesting New Year tips that would help them finish the holiday season and start the year in STYLE…
Pique the subscriber’s interest by using a dash of suspense in the subject line that conveys something awesome lies in store for the New Year.
Greet your subscriber with a New Year wish and go on to unveil what’s new in store for the subscriber in the coming year. Make your copy interesting enough so that it gets the desired click-through rates.
Build a creative email design that aligns with the exuberance of the New Year. Rather than using the same ol’ modular and reusable templates, try out custom templates that would knock out the monotony of your previous year emails. That would be the perfect New Year gift to your subscribers as well as your marketing strategy. A win-win situation for both, eh?
UNIQUENESS is the key as your subscribers are all set to make a new start in the year to come.
(Convince & Convert)
Holidays is an opportunity for a surprise and delight moment for your subscriber, so provide them value.
Keep a close eye on your by-domain reporting as Holidays start. Understand how your primary lists break down in terms of domain share and monitor open rates by domain with each send.
The Holiday season can be one of the most stressful times of the email calendar year. Gear up with a contingency landing page, in case your website services are interrupted.
It's about networking, influencer marketing with a healthy dash of email."
Do NOT focus on SELLING the product, focus on being so helpful – your recipients will appreciate.
Your email program should be communication that helps the customer and that the customer enjoys.
Invest in good deliverability practices & improve email opens during peak season up to 30%
Let your customers know in a fun way about the upcoming heightened frequency in your Holiday emails
Plan for mistakes to happen. So, make sure you have an established 'Error Management Process'
Use time and/or inventory countdown timers with a “can’t-miss” visual that heightens urgency to “buy now” before time and Offer runs out.
Create innovative Holiday email campaigns to help your customers solve their biggest pain point – finding the right gifts.
Start with an overarching strategy including your targets, your messaging, your promos and discounts.
Start your holiday campaigns by first making 2 lists that meets and exceeds the needs of your subscribers.
It’s important to realize customers increasingly expect personalization of messages based on previous behavior and past purchase history.
Implementing web triggers into your email journeys can help massively improve campaign results.
Download the Holiday email Lookbook to check out different holiday emails from various brands and we have even suggested some design and coding improvements from aesthetic and conversion perspective for popular brands like Sony, Bed, Bath and Beyond,
JC Penny, Sportsman's Guide & Travelocity.