Holidays is an opportunity for a surprise and delight moment for your subscriber, so provide them value.
Implementing web triggers into your email journeys can help massively improve campaign results.
It’s important to realize customers increasingly expect personalization of messages based on previous behavior and past purchase history.
Start your holiday campaigns by first making 2 lists that meets and exceeds the needs of your subscribers.
Start with an overarching strategy including your targets, your messaging, your promos and discounts.
Create innovative Holiday email campaigns to help your customers solve their biggest pain point – finding the right gifts.
Use time and/or inventory countdown timers with a “can’t-miss” visual that heightens urgency to “buy now” before time and Offer runs out.
Plan for mistakes to happen. So, make sure you have an established 'Error Management Process'
Let your customers know in a fun way about the upcoming heightened frequency in your Holiday emails
Invest in good deliverability practices & improve email opens during peak season up to 30%
Your email program should be communication that helps the customer and that the customer enjoys.
Do NOT focus on SELLING the product, focus on being so helpful – your recipients will appreciate.
It's about networking, influencer marketing with a healthy dash of email."
The Holiday season can be one of the most stressful times of the email calendar year. Gear up with a contingency landing page, in case your website services are interrupted.
Keep a close eye on your by-domain reporting as Holidays start. Understand how your primary lists break down in terms of domain share and monitor open rates by domain with each send.
Download the Holiday Email Lookbook to check out different holiday emails with some design and coding suggestions for popular brands like Sony,Travelocity, & JC Penny to name a few.